The Brief

This event is the UK’s leading conference and exhibition for Financial Planners. AXA wanted to use this event to promote ‘Elevate’, their flexible, easy to use online investment platform. Venues Event Management were asked by AXA to develop a bespoke stand that would attract, educate and engage the delegates as well as generate leads. The client was very keen to have strong visibility and a wow factor. It needed to have synergy with the AXA brand. The client also specifies that they wanted value for money and for the solution to be something that could be used again.

Challenges

As with any exhibition, AXA were competing for the attention of the delegates with lots of other exhibitors. The client was keen for us to propose some unique engagement techniques as well as a stand that was impressive visually. The exhibition runs for one day of the entire event and a 3x2 meter stand had been booked for AXA.

Solution

It was decided to use a Plasma Tower to attract delegates. This featured three screens positioned vertically one on top of the other. To educate delegates; video clips and demo’s to be run on screens and laptops as well as literature to take away. To engage delegates, an I-table featuring some interactive games.

Execution

The Plasma Tower displayed key visuals and messages floating from the bottom of the screen to the top and back again, reflecting the identity of ‘Elevate’. Comprehensive demonstrations of ‘Elevate’ were given to delegates by expert representatives from AXA who utilised laptops and the plasma screens. The i–table, which is a state of the art interactive touch screen table, provided engagement, fun and something unique. Delegates also entered their business cards into a prize draw for a Champagne balloon flight – something they could enjoy with their clients.

Verdict

Yoma Smith, Communications Manager for AXA Distribution Services commented:

"Venues Event Management certainly achieved standout at the event and the i-table provided a ‘pull’ and ‘hold’ opportunity at the stand. The Venues team are very likeable and project calmness, confidence and honesty."

Images

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